Adam Sadowsky engineers a viral music video | Video on TED.com
The video that follows this link explains how creating a viral music video has to be specifically engineered, not only for the viewer but for production aswell.
The video in question is OK GO's This Too Shall Pass
http://www.youtube.com/watch?v=qybUFnY7Y8w
Famous for their 'Treadmill Dance', OK GO have a history of viral videos.
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