Sia- You've Changed

While Researching John found this music video from the artist Sia showing that a home grown video can itself be very effective.

The props throughout the video are made of cardboard, roughly cut and not a polished material and are seemingly cheap but the 'cuteness' and non pretentious outlook created by these props is what reflects the flirtatious and fun prowess of the song.

The balance of a 'rushed job' and successful music video perhaps come form the source material of videogames such as 'Singstar' which are therefore parodied in the video.

I really like this video and i think it attracts its target audience in the right way it is light hearted and fun it is not supposed to serious otherwise its comical and fun nature would be lost